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Doubt it will make sense to market a proprietary TV, have to agree with Microsoft Xbox strategy but it will be a matter of execution. The voice and motion interaction , behavioral marketing, and targeted ads. Microsoft has a poor history over the years in the set top box business, maybe those experiences will be beneficial. Can't see the proprietary TV's aka Google and Apple being more than niche players. The Holy Grail could be the targeted ads and connecting it with social media. Will need some simplified USB cablecard type device to access cable content . No need for STB and TV remote. Strategy the cable operators can endorse & partner. Ownership of subscriber ad dollar and retail opportunities still to be negotiated. Again the Holy Grail for Amazon, Google, and Apple - something that Cable subsidized Canoe Ventures has been late to the party
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