I still use Yahoo for my home page, but immediately jump over to google for any searches. Given the amount of junk I get in my google search results these days, I see search as a real opportunity for Yahoo. I think the key is to implement a tighter integration of user feedback of the results. Let users rate the results, even without visiting the page. How do you counter a room full of people in India paid to bias the results? Give a diferent weight to older accounts, accounts which rarely supply feedback, etc. So the job is as much about rating the customer as it is the search results. Finally, they should have their own room full of people rating the search results on the most common searches. Given how bad the current results are, clearly too much reliance on an algorithm over human common sense.
gary
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