Siri is just one component. To use the iPhone to the extent advertised, it takes more and more data going both ways. Added to that are the fact that many more apps are now sending data back to their motherships than ever before, often without informing the user in any way.
The cellphone companies love it, because they get to charge exorbitant fees to unsuspecting customers, and make even the more savvy users upgrade their plans just as "insurance" against punitive over-charging.
Sweet, for everybody except the consumer ...
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