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@opcom That part about device-aware viewing is something I never thought about, but it makes perfect sense: targeted ads, customized content, (...psychological profiling) are all possible with that type of device... come to think about it, TV was envisioned to be two-way for the purpose of pushing ads. As far as the demographic and possible deeper data collection-- uh-oh... it is "Brave New World" and "1984"... I shudder at the possibilities.
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