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I think it's one of the most effective social engineering tricks in a social networking site. Very effective as it was the first of its kind to trick millions of people that their Flash version is old. I encountered this video when my cousin visited home and can't play the movie, I was lucky I was not hit by this malware as I tried to download the updated version of flash from official Adobe site. The video in facebook didn't play even with the latest version, so I told my cousin the video has problems or facebook server hosting the movie is down. Lucky escape.
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