They never said this is a proposed way of doing things.They're doing this on the client side so they HAVE to go through these loops.
The fact remains that google can do this 10 times faster on their server side...yet they choose to in fact "be evil" and promote their social page(which is still lagging behind facebook because they simply missed that train...just like microsoft).
Their results are clearly NOT relevant, NOT the highest ranked and NOT those that the user is interested in.AND THEY KNOW IT.
I don't mind that hey have their own social network but hey...until they can overtake facebook they really shouldn't be pretending to be the top dog or the most relevant social page for that user.
Clearly the results show users that joined theire network but then simply quit and continued to use twitter and facebook(the reason why is not important...they simply did and their latest updates are now on those pages and not google+).
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