@afmarcom
everybody think's google's IPO was huge because they are a search engine. NOOOOOOOOOOOOOO. Their true value is in what they know about YOU. ALL OF YOU. Their entire research/search department full of PhD's is focused entirely on figuring out everything they can about you so that they can sell access to you with a level of certainty to other marketing firms. From a legal perspective, the "dossier" that AOL, Google, Yahoo, MSN, and others have on YOU is considered to be the most accurate picture of "who you are" and can be used against you in court.
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