@hooville
Almost a good point... but if you are discussing buying real estate with a friend you are likely researching the subject if you are serious about it and you will need to learn to tell the difference between legitimate real estate news and dubious advertisement on your own.
Besides, its pretty easy right now to tell the difference between a push ad on Google and a real search result and no bogus news stories coming up in your news searches might be a good thing. However, I am very much in favor of a simple and quick option to be able to differentiate between customized search results and raw search results. That said, even raw search results report dubious information so its always the responsibility of the researcher to apply proper due diligence.
Great article Christopher. One of the best I've read on ZDnet.
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