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The significant hurdles facing Windows 8 tablets

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Robert Hahn 28th Jan

One thing Win tablets have going for it is that Microsoft does have an ecosystem in its Zune software for music, video and apps.

An ecosystem where Microsoft gets the money is only an advantage if Microsoft pays hardware OEMs to put Windows 8 on their tablets. Otherwise, Windows-using hardware OEMs are twice-cursed compared to Apple and Amazon, both of whom get to use "ecosystem" profits to enhance the margins on their hardware.

If an Apple or Amazon competitor has to pay Microsoft a license fee for each copy of Windows, and then watch the ecosystem profits go to Microsoft, there is no way they can be price competitive with Apple or Amazon.