to their audience what the hell it is they offer and WHY it is
important. Everyone I have asked has simply responded "I dunno".
These are business people who understand a benefit when they
hear it -- IF they hear it. So far, they hear only "phone service
$24.95 per month -- big deal, I have a phone at home. Ay work
though we use VoIP". Duh! Vonage could make better inroads if
their advertising did a bit more to explain the service benefits and
a layman's version of how this is different. But I'm just an Ad guy,
so what the f##k do I know, right?
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