both yours and Richard's definition are pretty good at emphasizing the ugly side of DRM, but the acronym is a bit too chuckle-inducing for non-techies, so it might not be taken seriously.
I don't think we need new acronyms to spread the word, we need more Digital Restrictions Management trainwrecks to show the masses how bad DRM really is. And judging by the recent trainwrecks publicly outed(Sony XCP/MediaMax, iTunes MiniStore, StarForce, Alpha-DVD in Germany), it may not be long until enough trainwrecks pile up to make everyone really take notice.
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