DRM has had some high-profile failures that resulted in a lot of back-peddling, especially on CDs. The real way to fight this is for the media to play on the consumer's fears - showing them how expensive and bulky DRM/CRAP is.
DRM/CRAP = Sony installing spyware on your computer.
DRM/CRAP = CDs not playing in your car's CD player.
That's the stuff the populace will respond to. They need real-life examples of how it affects them personally.
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