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It's not like there's a team of Google marketers personally reading our emails. Who cares? All it's doing is making ads more relevant and therefore less annoying. I can't blame them for doing it. If you don't like the idea, then you shouldn't sign up for Gmail. My guess will be that Google is trendsetting this type of data mining/ad serving and you'll see it on Yahoo, MSN and others in the future.
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