The Britannica case modified some language, but cannot be said to have eliminated the high returns from prizes.
I'll say. The "deceptive door opener" is widespread. For a while there was also the ubiquitous practice of using paper forms to allow people to "register for this free vacation!" (or car, or dream house). Back when I was operating out of a storefront we'd have people come offer to pay us to put those pads of paper on our front counter.
In actuality the "registration form" contained on its reverse authorization (in miniscule type in grey text) to switch to some fly-by-night long-distance carrier.
There are a handful of schemes that seem to be re-invented periodically, from promises of something for nothing (like this) or Ponzi schemes re-packaged as "network marketing".
Discussion on:
Message 2 of 1
The best of ZDNet, delivered
ZDNet Newsletters
Get the best of ZDNet delivered straight to your inbox
