I think that people will realize that talking with everyone and anyone is just not that valuable after a while...as in society, most people want to "talk up" -- to someone more powerful, more beautiful, more interesting.
I think we'll see the rise of Web Cliques, areas that you just aren't invited to...and asymmetric web societies, where you can network with people -- for a price.
So, whereas YOU is the Man of the Year for 2006, THEM will be the Man of the Year for 2007.
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