they can quantitatively demonstrate a higher productivity level throughout their lifespan. This includes support costs, training, etc. Imagine if you could forget document sharing and develope a mashup that can extract that data out of the systems in a way that a person would mine the data.
Removing each of the obstacles to decisions is where mashups need to go, otherwise they will just be another cool buzzword that retains its place on the fringe of business.
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