Ultimately for mashups and SaaS ecosystems to succeed, the participating vendors and customers have to find speed to value. It's important that development of mashups and integrated solutions can happen quickly or be available in a marketplace in which pre-existing applications can be added a la carte. Of equal importance:
Customization: services/applications need to allow customers to integrate with existing applications/solutions. The platform must be open, not proprietary.
Collaboration: need to offer integrated collaborative solution, whether real-time via IM, web conferencing, presence or asynchronous via email, shared databases and documents
Control: needs to work with enterprise policies and directory services.
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