"mashups ? also known as ad hoc Web sites created on the fly out of other Web sites"
Think of a real estate company using Google Maps to show where the houses in their listings are.
Think of about any company using YouTube to store promotional videos, and embedding a YouTube player on their website so customers can view the video right there.
These are examples that would have required a ton of work for something that would not have been near as good. Imagine a real estate company creating or buying its own mapping software and and gathering the satellite data and street information. Here, for FREE, they use Google Maps. Sure, Google Maps gets a little publicity out of the deal, but, who cares?
And, it looks like Google and others are more worried about market share right now, and will figure out how to monetize the components they provide later. Well, they already get publicity out of it.
The best of ZDNet, delivered
ZDNet Newsletters
Get the best of ZDNet delivered straight to your inbox
