The market for smartphones is well accustomed to adding things to them by now. AT&T encourages developers of 3rd party apps, as do Palm and MS, by providing the appropriate information to make it possible.
This is because many people have their entire lives in their pocket when they carry their cell around. It's not just a phone. The fact that Apple won't let anyone add anything to the phone that they may want or need flies in the face of the standard in this industry.
That, my friend, is why people are surprised.
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