The article makes a valid point. Microsoft is simply muddying the waters now that it appears that their lock-in proprietary document format comes under pressure.
As long as their proprietary document format is the only one in town, they served "interoperability". All for the benefit of their customers you see.
As soon as an open standard threatens to become standard they muddy the waters by insisting on calling their own proprietary formats a "standard". To serve "choice" you know.
Let's just say that Microsoft are thoroughly self-serving.
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