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What makes you think the on-premises version is more lucrative for Microsoft? It would seem to me that getting paid every month for every user would be provide a pretty nice revenue stream. Microsoft's cost of running an application like CRM Online is going to be very low...they buy hardware in huge quantities, manage the software in a highly automated fashion. The customer buying CRM as a hosted service will probably have overall lower TCO b/c of the lower management costs, no need to buy hardware etc. But Microsoft will probably make as much if not more.
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