The really funny thing to me (with the caveat that I don't have access to the Forrester research) is that even if Forrester is right, and as you quote, Enterprise 2.0 products "fade into the fabric of enterprise collaboration", it appears to be hugely disingenuous for it to then argue that this is a $4.6 billion market. With Forrester's assumption in mind, the "market opportunity", such as it is, would appear to be largely just a rebadging of an existing opportunity. It's not a new market at all that Forrester appears to be measuring - more the speed with which an existing opportunity is recast.
This kind of forecasting is always a bit dodgy, and quite often is done on purpose. The big number grabs the headlines, but the underlying predictions are a lot less interesting than they appear.
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