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By what absolute scale does one determine whether a given act or policy is "evil"? Relativism, particularly in a corporate context, makes it a somewhat slippery concept. As a corporate strategy, perhaps it can be best interpreted as deliberately avoiding the infliction of harm on the population. Or maybe to avoid exploitation. Actually, it's pretty meaningless; as well to say "always do good", though that has some nasty (from a shareholder's point of view) connotation of charity...
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