The price quoted is not horrible, but I suspect not enough to cover the cost. Why? too few users.
The only people on fully-booked airplanes that have the space for typical notebooks and almost as important, access to external power are in 1st class and there are relatively few of those folk onboard.
I carry a 12.1" wide screen ultralight - and folks, once that seat in front of you reclines, there isn't enough space left in your seat area to comfortably do much with a notebook.
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