That's because, for a pleasant change, Nintendo is supplying the EU market in preference over the US. Normally it's the other way around, but with a dollar worth less than a Kleenex these days, EU sales are much more profitable
Microsoft's failure to reflect that exchange rate in it's EU pricing of the X-Box might not be helping their sales either, certainly I am never going to pay the equivalent of $450-$500 for a $250 product.
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