Good article, Jonathan! Two thoughts...
1.) Your comment about social media not making it to the table is troubling. The ad agency of the future (or now, if someone pulls this together) will simply embed social media along with traditional advertising and pr --- a one stop shop. Social Media may not be able to stand on its own for a long time if it's not part of the overall package. And perhaps the way to be part of the package is to be in cahoots with the big evil ad agency themselves - not the corporate client.
2.) Again, a case of, "good advertising isn't necessarily what works, it's what the client thinks will work." Strange, but success to the client doesn't always equal success in real world response. This shouldn't be, but perhaps it's brownnosing a reality of the ad world.
I realize these two comments are probably somewhat sacreligious, but I'm not an ad guy, so I'll throw them out there... Food for thought! -Ben Murphy, TheFatherLife.com
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