SMS is a means, not an end. Rather than developing a text-message strategy, just learn how it is used and to use it properly.
I would also like to betray my generation (X/Y) and say never use "lolspeak" or unprofessional abbreviation (a few TLA's may be in order) in a professional setting unless you have first built rapport and you are sure it can only improve on that rapport. It doesn't matter if it's a written letter, email, SMS, MMS, email from a mobile device, whatever... use correct grammar and use correct capitalisation (or "capitalization" in U.S. English).
It's not hard to do, especially if you take the time to learn how to use text-prediction properly.
Chris Fry
http://www.chris-fry.com
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