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actually it's near a perfect advertising campaign. Literally! Bill Gates is the image of microsoft inspite of their many attempts at a sexier image. It's been a while since Gates has done any commercials, and it's good to see them run with the brand image that already exists (being Gates) in an environment that seems appealing (at least as appealing as Gates can be) via humor. He is connected to one of americas top comedians which removes the inclination to take low ball punches at the humor. Because of the lack of content there is nothing to say 'yeah' about, but there is nothing to say 'nay' about either, so what you end up with is just a blank "microsoft thought". Then they bring in a comeback to the apple ads and a lot of people saying "I'm a PC" people want to connect with and be like people subconsciously whether you like it or not. The selections of PCers is diverse which prevents stereotyping to a specific group which is important when your product share is so large. Next I would expect (logically in line with there ads, I havn't read it anywhere or anything) personal touch ads of "real" people and how they use their PCs. Grandmas, gamers, techies, hackers... everybody. I think this is the best campaign I've seen microsoft run. (a hell a lot better than the guy in the butterfly suit, whoever was running THAT campaign did NOT understand Microsofts market)
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