Concise and direct, yet polite.
The first ad has Jerry Seinfeld talking about shoes and ends with Bill Gates wriggling his derriere. The ad is typical of Seinfeld's show - pointless and vague.
The second ad has Seinfeld and Gates in yet another pointless and vague commercial featuring hypocrisy and lying to get one's way (the mustard and the giraffe). If this is how Microsoft wants to show their perception of the public, Microsoft should abandon further commercials before the public catches on and becomes as insulted as they should be.
The second ad ends in appropriate symbolism with Seinfeld and Gates pulling their own suitcases alone together down a suburban street - strong symbology for being disconnected from and rejected by community.
Whoever is responsible for this ad campaign in Microsoft is not doing Microsoft any favors.
Sam Diaz offers polite construcive criticism. It's a pity that neither Microsoft nor its apologists want to listen.
Discussion on:
Message 9 of 1
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