This post by Tim Ferguson makes some very interesting and, to my mind, useful observations about big brands. Yet, read the initial comment thread and notice it is basically techies arguing about who is stupid or who is a sheep, for liking this brand or that.
Truth is... for everything most techies know about technology, there's a pile of stuff they're blind to about business. They'll flame me for saying this, no doubt, but in fact, I am one of them and I wrote more about this here:
Techies just don't get business and marketing, sometimes.
http://faseidl.com/public/item/213202
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