The users, free market, everybody of course!
And in this special case as well a small tropical Paradise Island in Bahia - Brazil called "Morro de Sao Paulo".
To read more about the combination of this place to the name of the new Microsoft Antivirus Morro:
http://www.morro.travel/blog-morro-sao-paulo/microsoft-launchs-antivirus-in-tribute-of-morro-de-sao-paulo.htm
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