The point of the article is... everyone is focusing on how to make information to look pretty and no one is focusing on how to organize the data into information.
In case you haven't been paying attention, this is the same argument that aging and now retiring green screeners have been using for decades. Little Johnny and his PC don't know how in the hell to submit a batch job on the ole 400. I am as guilty as many others, the only difference is, I actually did that. Have you?
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