Yes- content is important, but a browser is like a
car. It takes me to different locations on the
internet. Sometimes, when I'm using a crappy car, it
will get me to my location slowly, and it might crash
a few times.
"Content is king," as we all know, and "Just use the
[browser] that came with your OS" used to work
perfectly when the web was text-only, but now we
actually have applications that are demanding more and
more.
The reason that users are so obsessed with better
browsers is because their experience can vary so
greatly depending on what web application they are
using.
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