For example, if I can be bothered to visit ZDNet, they get to show me their adverts -- I may ignore them, but that's another story.
That is the deal, right? They (in this case ZDNet) bear the expenses of producing content that I'm interested in viewing, and in exchange I let myself be exposed to adverts that might conceivably interest me too. That's how We pay for the benefit of having "free" access to the content on sites like this one.
I might not have the highest opinion of ZDNet in general, but no one's making me come here. I doubt anyone's making you come here, either.
- - -
(Flash is more intrusive, so I may block that with a clear conscience, depending on how intrusive, and on how hard I'm pushing my hardware. I wonder if netbooks will encourage net-advertisers to use less flash?)
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