This article almost completely misses the point. The same communication protocols that we exercise in our personal and business communications are still in effect. There isn't a separate set of rules for "lightweight" social networks. Be very clear and generous...when is that NOT a good philosophy to abide by? Good sense still rules the day.
Further, the amazing thing isn't that somebody took a picture of a downed plane and posted it to twitter. The amazing thing is that for thousands of folks, it was their first notice of the event. And those people found out minutes or hours before their counterparts who were following more traditional news sources. I'd say that's an interesting paradigm shift when the witnesses become the first-line reporters.
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