Thanks for taking the time to take the pulse of how PR firms are using social media to help their clients. It's a good start with lots of useful information. For a follow-on study, how about looking into gathering some data on the role of PR in social media successes that have really made an impact on businesses - either in driving sales/leads, expanding media exposure, or exposure in the businesses' target markets? Companies like The Scuderi Group (http://tinyurl.com/dxsdtp) and Language Weaver (http://tinyurl.com/cmzg35) have gotten vital sales leads and viral exposure in the media and their target markets with their blogs, podcasts and online video demos. (Full disclosure, these are Topaz Partners clients.) Online polls like this can provide thought-provoking snapshots, but let's all take every opportunity we can to learn more about the ROI of social media and apply substantive, real-life examples to our client work.
Discussion on:
Message 9 of 1
The best of ZDNet, delivered
ZDNet Newsletters
Get the best of ZDNet delivered straight to your inbox
