I thought the findings were highly insightful, and found the
recommendations for both client and PR agency to be really
useful. Based on this, I have also done a reaction piece (hey,
I'm a student after all!!!) that can be accessed here: http://promulgationrubiconpr.weebly.com/the-new-pr.html.
Do let me know what you think. I'm new to new media, but I
am a definite convert to its potential and impact on PR.
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