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Perception vs reality

roberto_maietta@... 3rd Mar 2009

In many ways, perception is reality. Getting senior staff out in front of the troops is a nice-to-have. But senior staff have decisions to make, and they have clients to deliver to as well, and it can be difficult to deliver when you spend time in meetings.

With a tougher fiscal climate, the realities may well be about the bottom line again. I remember the tech-wreck, and the tough decisions that were made back then. This time around, it isnt just tech companies that are affected, but it seems almost ALL sectors are taking a hit, with protracted cuts across the board.

My thoughts back around 2001 were that the reaction by a lot of CIO's to slash budgets was very much a faddish reaction. Business managers still had products they wanted to put out into the marketplace, but couldnt do it due to lack of support from internal teams pared down to the bone. There was eventually an explosion of demand, which tends to leav me thinking that this should just be ignored, and people should continue right along their previous spending patterns.

Of course, if budgets arent available because banks dont provide the same levels of liquidity, then that may make things more difficult.

In an ideal world, we could spend our way out of this, but it needs a concerted approach from EVERYONE.