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I encourage you to learn about Free software

rarsa 3rd Mar 2009

You'll see that "Free software" does not mean "work for free", but "have the freedom to do with sofware what you need".

I assure you (but you can also check the statistics) that there is more work developing in house custom applications than proprietary applications. These kind of custom developments can get a real boost from using Free software as the starting point. This is what the post talks about.

Your post makes me think that you are only considering developers that create shrink wrapped software where the software is the product.

The custom apps created generate real Revenue for the business regardless of using proprietary or Free software. They create revenue by helping processing claims, managing buildings or analyzing statistical data for oil exploration. This is, the product they get revenue from is not the software, software is just an enabler.