It costs close to nothing to produce as many copies as you want, so it cannot be compared to any physical goods. Period!
If Home Depot were able to refill their shelves with a mouse click I'm sure they would sell their (hard)wares very cheap.
But you cannot produce copies of software support easily. Software support is more akin to hardware. If you want to make comparisons compare software support with hardware, not software itself with hardware.
Arguing otherwise will only make you look stupid.
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