Dennis,
The irony is as we all know that when you talk to
those companies who have had success with E2.0 (via
careful combination of cultural support by management
with a reasonable use of tools - even poor tools),
they sing the praises of the transformation that they
would never have been able to experience in the "1.0"
world. They enjoy knowledge sharing, cost savings, a
greater sense of trust and loyalty, better managed
projects, few defects, fast execution etc. They have
the data and stories to prove it (at least to
themselves).
So the majority, who are not drinking the kool aid,
(yet?) are either skeptical or fearful. Could they
enjoy the same benefits? at what cost? is the timing
right? Who will loose power in the process (middle
management, IT)? My research tells me that fear is a
huge factor. But just as important - many E2.0
vendors are not addressing the issues at the right
level (yet). They are still talking about features,
not enabling business processes.
You are right on target. For E2.0 to grow in this
environment it must address business priorities --
that being the success of the business, not the
success of the E2.0 initiative.
What this means: We have to take the conversation to
a higher level in the management chain if we will ever
realize the promise in a more widespread manner. I
see this as our immediate challenge.
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