The issues you raise are understood (maybe not by
everyone who should be informed), and people have been
circling them for several years ... witness the discussion
turning more and more frequently to ROI.
A question: Why would you use the example of a lone
blogger building up a limited-edition crafts business to
demonstrate the possibilities (or not) of using
collaboration-based social computing for an enterprise of
say 500 or 5,000 employees ? The issues faced are
significantly different, I think.
And, I don't necessarily disagree with your argument /
conclusion. The shift(s) in mental models required after
50+ years of pursuing industrial efficiency goals is
massive, and we've only had the new possibilities and
environment for maybe 5 years.
Jon Husband
Discussion on:
Message 14 of 1
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