Great write-up.
We do not need another C-level exec for this role as the Chief Marketing Officer, or the VP of Marketing, should, and could, handle the social media components well.
Social media is simply another set of tools that can be utilized as part of your overall corporate strategy. They enable a richer two-way communication than some of the older approaches (like direct mail, e-mail blast, etc..) but do not warrant another seat at the table any more than newer software technologies like Ajax do. I haven't yet heard a suggestion for a Chief AJAX Officer and hope I never do.
John
http://johnfmoore.wordpress.com
http://twitter.com/JohnFMoore
Discussion on:
Message 6 of 1
The best of ZDNet, delivered
ZDNet Newsletters
Get the best of ZDNet delivered straight to your inbox
