Maybe it Should be CSWO - Chief Social Web Officer | Message 8 of 1

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Is it time for a Chief Social Media Officer?

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Maybe it Should be CSWO - Chief Social Web Officer

bwdumars 16th Apr 2009

I really like Josh Bernoff's perspective on the term social media. See his article Why Social Media Sucks http://blogs.forrester.com/groundswell/2009/04/why-social-media-sucks.html

Otherwise, I also think instead of a new title we need to educate our CMOs to fulfill the executive leadership role and then empower the Social Web leadership role - whether VP, Director or Senior Manager.

Very interesting article and love the ideas and concepts.