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Maybe it Should be CSWO - Chief Social Web Officer
bwdumars 16th Apr 2009
I really like Josh Bernoff's perspective on the term social media. See his article Why Social Media Sucks http://blogs.forrester.com/groundswell/2009/04/why-social-media-sucks.html

Otherwise, I also think instead of a new title we need to educate our CMOs to fulfill the executive leadership role and then empower the Social Web leadership role - whether VP, Director or Senior Manager.

Very interesting article and love the ideas and concepts.
ie8 fix

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