Interesting idea. Probably not the right time. Agree with your perspective
about not housing it in PR or solely in Marketing. I essentially assumed
this role, in addition to my other responsibilities, at my firm, as a leader
on the E-Business team. It's been educational, challenging and fun. Most
firms aren't yet structured to have this kind of straddle role,
marketing/technology/service/psychology just yet. Appreciate your
encouragement of thinking like a C.
Steve
Discussion on:
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