always plan ahead. You can not run promotions that will suddenly quadruple you computing needs for just a few days. It is not doom and gloom, just situations that businesses need to be able to handle. That simple. With cloud computing, you can now handle those situations without breaking a sweat.
And, this is not a matter of stupidity, just limited resources. People that can not handle this kind of thing are just working with limited resource and infrastructure, and can not afford to hire experts to keep everything working and secure 24x7. Their expertise it not in computing.
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