I have to agree with panzar. If AT&T or any other company see the work of a CSO as strictly a transaction cost then indeed it becomes a self fulfilling prophecy.
If by naming a CSO AT&T have come to the conclusion that the position can drive risk reduction, reduced operational cost, drive product innovation and contribute to brand value then I think its certainly a good investment in overhead cost that has potential to release a lot of value for the firm.
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