You didn't mention what this occasional specialized application normally runs on....don't just assume. Second do we know that a netbook has the juice to run this specialized application?
Most people just want something thats easy to use...familiar or not. This seems to be geared towards the young social media type that just wants to IM, check email, play music etc....not somebody that wants to run Photoshop or AutoCAD which are the normal first line FUD attacks.
As I've said many times...people pick up different cell phone interfaces just fine. You give them a new market of device where there is no "normal" look and feel and they'll continue to pick it up just fine.
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