As far as I know, neither Ford nor Motorola impose false restrictions that prohibit the transfer of their OS to other hardware; it is technical limitations and availability that prevent this. In addition, neither Ford nor Motorola dedicate advertising campaigns and maintain the ability to dual boot to other OS's while maintaining their own "false" exclusivity.
Though unrelated, Ford's primary selling point isn't the software present on the on-board computer but rather technical specifications of cars themselves. IMO Apple's biggest selling point is "The primary OS is not Windows and is easy to use".
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